What inspired us to dive into the American coffee culture.
A revolution against bad coffee!
Following the events of the Boston Tea Party in 1773, tea became known as ‘The Traitor’s Drink’ in the eyes of the Patriots. Coffee soon began filling the cups of the revolutionists as it was a symbol of protest British authority.
Coffee was then given the title ‘The Patriots Drink’. This story gave us the inspiration to start an American themed coffee company. One that celebrates our amazing country and those who served and are currently serving to give us freedom. A country where those from all walks of life are free to pursue their dreams and ambitions.
So, we invite all Americans to come join us in our new revolution, to source the World’s top coffee beans and roast them in honor of freedom and liberties our forefathers (and mothers) fought so hard for.
How coffee became the symbol of American Liberty
As a group of Patriots who LOVE their coffee, we thought we’d share the history of what inspired our name, The American Cup.
In the 1760s, America was a British colony under the rule of King George III and was deep in debt following the war. Hoping to rectify that, the British parliament passed the Stamp Act of 1765, placing a tax on paper goods. This was followed by the Quartering Act mandating American colonists house and feed British soldiers, furthermore, resulting in the parliament passing the Townshend Acts of 1767 expanding taxation to basic essentials.
As you could imagine, this created extreme hardship on the American colonists and they soon realized if they were to pay taxes, they’d need a say (a vote) in how those taxes where spent. “Taxation without representation is tyranny,” James Otis was quoted in saying and thus sparking the American Revolution.
As American patriots (referred to as the Sons and Daughters of Liberty) began protesting British taxes and soon British-made goods, frustrations mounted at what is referred to as the Boston Massacre, spearing a widespread ‘coffeehouse’ meeting culture among Patriots. As King George III saw the coffeehouse meetings gaining resistance to his authority, the British Parliament passed the Tea Act of 1773 designed to save the British East India Company by giving them a monopoly over the American tea trade.
In resistance to this attempt at a British monopoly, the Sons & Daughters of Liberty began blacklisting goods shipped from the British and started smuggling in tea from Holland resulting in taking over three tea-carrying ships from Britain and dumping its contents into the Boston Harbor. On this day, December 16, 1773, coffee became a symbol of American patriotism and to this day America is still one of the World’s highest coffee consuming nations, drinking an average of 146 billion cups per year.
In honor of our great history and to maintain our American liberty, freedom and representation; we raise a cup to you and yours and we hope to continue to roast a superb coffee bean for Americans to savor.